Weekend Wrap Up

Behind the scenes look at the movie industry – Week of Feb 14, 2022

The Pre-Valentine’s Day crowd took over the movie theaters grossing $49.5M this past week. The openings of Death on the Nile, Marry Me, and Blacklight proved to be popular date night movies approaching today’s festivities. The latest installment of the Agatha Christie franchise Death on the Nile opened at $12.8M over the weekend. The crime drama is centered around sleuth Hercule Poirot (Kenneth Branagh), who investigates the murder of a honeymooning heiress (Gal Gadot). It scored 66% fresh rating on Rotten Tomatoes and an impressive $3,902 per-screen average at over 3,200 locations.

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Behind the scenes look at the movie industry – Week of Feb 6, 2022

There is something to be said about the relationship between pumping money into a product versus the quality of the outcome. On paper, a film about men pranking each other – backed by a modest budget of $10M – should probably not outgross an “original” movie that has $146M in resources. But that is exactly what happened this weekend – why? Because sometimes audiences would rather sign up for a laugh and not a long-winded, space-disaster movie.

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Behind the scenes look at the movie industry – Week of Jan 30, 2022

With no new wide-releases, you would normally expect a lag in the box-office – unless there was a strong rotation of titles in theaters. And that’s exactly what they had! Moviegoers came back this weekend to watch (or re-watch) well-liked titles that released last year. Overall, the box-office collected an impressive $35.6M.

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Behind the scenes look at the movie industry – Week of Jan 23, 2022

Amid a $47M weekend with no new, “must-see” releases (we’ll get to those later), Spider-Man: No Way Homeeasily swings back to the number one spot with another $14M. Dropping just 29.7% from last weekend, Spider-Man continues to benefit from phenomenal word-of-mouth, and the lack of competition. The third installment of the Marvel/Sony Spider-Man franchise has brought in a box-office total of $721M – making it the fourth highest-grossing domestic film of all time (behind Avatar’s $760.5M). Worldwide, Spidey claims the sixth highest gross with $1.69B.

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Behind the scenes look at the movie industry – Week of Jan 9, 2022

January is typically a slower month at the box-office. That is not to say that January is slow month for moviegoing. In recent years, studios have seen success with dropping event-level films first: American Sniper, Bad Boys for Life, Ride Along, Kung Fu Panda 3, Glass, Cloverfield, and Split – these all opened north of $40M.

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Behind the scenes look at the movie industry – Week of Dec 12, 2021

Before the year’s biggest tentpole Spider-Man: No Way Home hits the big screen, Disney launched a film of a very different flavor this weekend. Steven Spielberg’s West Side Story aimed to fill the calm before the storm – leveraging the director’s pedigree, positive reviews, a beloved narrative, and growing Oscar buzz to get moviegoers out of their homes.

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Behind the scenes look at the movie industry – Week of Nov 29, 2021

Over the five-day break (Wed 11/24 to Sun 11/28), the box-office cooked up $139.5M – with $94.9M of that earned during the three-day weekend. Despite falling short from pre-covid norms, the Thanksgiving weekend offers three highlights. First, that five-day total is seven times better than Thanksgiving 2020 – back when many theaters were shuttered, when the only box-office pull was The Croods: A New Age, and before it was possible to vaccinate.

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Behind the scenes look at the movie industry – Week of Nov 8, 2021

November starts off strong with a $109M weekend headlined by the new release from Disney’s Marvel Studios: Eternals. The star-studded superhero movie and third entry in Marvel’s “Phase Four” landed a $71M debut – the fourth highest open of the year behind Venom, Black Widow, and Shang-Chi. While coming to the theater was a no-brainer for the loyal MCU fanbase, those outside the bubble may have hesitated due to the “rotten” rating on RottenTomatoes.

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