This past weekend brought in $59.9M. Per Screenvision estimates, the quarter is supposed to finish at $1.99B and with one week remaining, the box office sits at $1.87B. This brings the yearly total to $5.54B. With Q4 on the horizon, we look to big titles such as Black Adam, Black Panther: Wakanda Forever, Strange World, and Avatar: The Way of Water to help bring 2022 to a triumphant close.
This weekend, the box office saw success in the psychological thriller Don’t Worry Darling. The ensemble film opened at $19.2M, right on par with Screenvision estimates. The big names in the film such as Harry Styles, Florence Pugh, Chris Pine, Gemma Chan, and Olivia Wilde attracted a young, female audience. The total audience was 71% female and 44% under the age of 25. 29% were ages 25+. It seems that Harry Styles is the reason for the success with PostTrak exit polls finding that 39% of moviegoers wanted to see the film due to the pop star’s role in the film. Additionally, it proves that young crowds enjoy the moviegoing experience with their friends as 28% of the under 25 crowd brought 2-4 friends with them to the theater.
The Woman King is still impressing audiences in its second weekend. The Viola Davis film added $11.1M, a drop of only -41.5%. Its total is now at $36.2M.
The re-release of Avatar helped audiences gear up for Avatar: The Way of Water to hit theaters this December. The re-release of the 2009 blockbuster brought in $10M, which is 2022’s highest grossing re-release. Avatar is the fourth highest grossing film of all time at $770.5M and The Way of Water is set to be 2022’s highest grossing opening at $250M. While females made up the Don’t Worry Darling audience, it was men who dominated the Avatar crowd. Males made up 55% of the crowd, 59% were ages 18-34. It was also diverse with a 54% BIPOC audience: 23% Latinx/Hispanic, 20% Asian, and 11% Black.
Barbarian remains in the top five films in its third week of release grossing $4.8M. Its total gross is now $28.4M.
Pearl grossed $1.9M in its second weekend in theaters, a drop of only -38.7% which is extremely positive for the horror genre which generally has drops of -50%+ in its second week. Its gross total is currently $6.6M.
Next weekend marks the end of Q3 and the openings of two new wide releases.
Bros is the first LGBTQ romantic comedy released by a major studio. Written by and starring comedian Billy Eichner, he noted that he wanted to write a, “historic movie”, and recognized there’s a responsibility in writing an LGBT romcom, which has not been done before. The story is about an NYC museum curator as he is tasked to write a romantic comedy and ends up falling in love along the way. Starring Billy Eichner, Luke Macfarlane, Bowen Yang, Guillermo Diaz, and Debra Messing. Estimated opening $17M
Smile is a horror film about a psychiatrist who witnessed a traumatic incident involving a patient and starts seeing more unexplainable events after that day. Starring Sosie Bacon, Kal Penn and Jessie T. Usher. Estimated opening $22M
A second trailer for Prey for the Devil was released. The film is about a Roman Catholic nun who is learning to perform exorcisms as there was a rise of demonic possessions. Starring Jacqueline Byers and Virginia Madsen. Estimated opening $10M.
The official trailer for Strange World was released, giving a deeper look into Disney’s newest adventure story. The co-viewing animated event is a generational event as Searcher Clade and his son go on a mission and along the way find his long-lost father Jaeger Clade. Starring Jake Gyllenhaal, Jaboukie Young-White, Dennis Quaid, Gabrielle Union and Lucy Liu. Coming November 23. Estimated opening $75M
Some plot details about M. Night Shyamalan’s Knock at the Cabin have been released in its first trailer. A group of four people disrupt a family vacation at a cabin in the woods to reveal the family must make a decision that could potentially prevent the apocalypse. Starring Dave Bautista, Jonathan Groff, Rupert Grint, and Ben Aldridge. Coming February 3, 2023. Estimated opening $20M