Weekend Wrap Up - a look at this week’s Industry Updates

October 3, 2022

Last week marked the end of Q3 and the beginning of Q4 and its jam-packed blockbuster slate. The final weekend of the third quarter grossed $63.3M. The quarter finished at $1.91B, just shy of Screenvision’s estimate of $1.99B.

 

Smile led the way this weekend opening at $22M, exactly what Screenvision estimated it would come in at. The horror film had young and diverse audiences, 68% of opening weekend audiences were A18-34 and 32% were Hispanic/Latinx, 16% Black, 7% Asian and 5% other. The horror film’s success may have something to do with all of its social media buzz surrounding its marketing campaigns. You may have seen some people in the crowd at Major League Baseball games with creepy smiles on their faces for the whole game – that was Paramount’s way of bringing attention to the film and it definitely worked. Smile fared pretty well with moviegoers and critics alike, receiving a 76% on the Tomatometer and 81% audience score on Rotten Tomatoes.

 

Psychological thriller led by Florence Pugh and Harry Styles Don’t Worry Darling finished in second place during its second weekend in theaters. It brought in $7.3M making its total gross $32.8M.

 

The Woman King followed closely behind in third place bringing in $7M. Its total gross is now $46.7M.

 

Romantic comedy Bros opened at $4.8M over the weekend. 69% of opening weekend audiences recommend the film according to PostTrak; much of the audiences were males at 60% and ages 25-44 at 63%. It received glowing reviews from critics and moviegoers with 91% on the Tomatometer and 92% audience score on Rotten Tomatoes.

 

Avatar’s re-release continues to excited moviegoers for the sequel The Way of Water, which hits theaters this December. Avatar grossed $4.7M over the weekend, now adding $18.5M to its record numbers from 2009.

 

Next weekend brings Amsterdam with a huge ensemble cast led the way by Margot Robbie, Christian Bale, and John David Washington. The film follows three friends who are caught up in a murder and try to prove themselves innocent. Also stars Anya Taylor-Joy, Chris Rock, Rami Malek, Robert DeNiro, Taylor Swift and more. Estimated opening $30M

 

Lyle, Lyle Crocodile also opens next weekend, bringing a co-viewing event back to theaters. Lyle the Crocodile wants to prove to New York City that he can live among them as he finds his way with his new friends. Starring Shawn Mendes, Constance Wu and Winston Fegley. Estimated opening $15M

 

The newest trailer for Black Panther: Wakanda Forever was just released. We get a glimpse into life without T’Challa and how Namor of the new kingdom Talocan is going to clash with Wakanda. Pre-sale tickets went on sale for Black Panther: Wakanda Forever at 9:30AM today and hits theaters on November 11. Estimated opening $220M

 

The newest trailer drop is for Bones and All, coming November 23, 2022. The coming-of-age story stars Timothee Chalamet. Estimated opening $8M

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