Weekend Wrap Up - a look at this week’s Industry Updates

February 13, 2023

This weekend brought in $50.1M, bringing the yearly total to $749M.


The third and final installment of the Magic Mike franchise, Magic Mike’s Last Dance led the way this weekend with an $8.2M opening. It brought in a female crowd making up 77% of the audience and 57% of the total audience was A18-34. About half of the crowd was diverse at 29% Latinx/Hispanic, 14% Asian and 5% Black. With Valentine’s Day tomorrow, the holdovers have the potential to be high day-over-day as people venture to theaters.


Avatar: The Way of Water remains in the top five for the ninth weekend in a row and still has a strong holdover only dropping -39.3% after bringing in $6.8M. Its current gross total is $646.9M The Way of Water looks to overtake ninth place Jurassic World (2015) on the all-time highest grossing films list within the next week as it is only $6.4M away.


The 25th anniversary re-release of Titanic brought in $6.4M just ahead of Valentine’s Day. The Leonardo DiCaprio and Kate Winslet classic has amassed $665.7M domestically and is the eighth highest grossing film of all time. The Way of Water still has a chance to oust this film from the eighth place spot. Nevertheless, director James Cameron has three films in the top 10 all-time highest grossing films (TitanicAvatarAvatar: The Way of Water).


Super Bowl weekend was complemented by the second weekend of 80 for Brady, a film set during the Patriots Super Bowl winning dynasty. The football film about friends who travel to the biggest game of the year brought in $6M making their total gross $24.9M.


The second weekend of thriller Knock at the Cabin grossed $5.5M, a -61.1% drop which is typical for horror films. The M. Night Shyamalan film has now brought in $23.4M.



Next week brings Marvel’s Ant-Man and the Wasp: Quantumania. Ant-Man, also known as Scott Lang, faces off against new creatures in the Quantum Realm. Starring Paul Rudd, Evangeline Lilly and Jonathan Majors. Estimated opening $110M


Marlowe also opens next weekend, a story set in the 1930s about a private investigator named Philip Marlowe who is tasked with finding the lover of an heiress who disappeared. Marlowe soon realizes this is a much more complicated case than he originally realized. Starring Liam Neeson, Diane Kruger and Jessica Lange. Estimated opening $5M



The Super Bowl gave us a glimpse into 12 upcoming films and even first looks into a few. See below for all trailers played during the Super Bowl:

  • 65 starring Adam Driver has moviegoers excited, Insider reporter Kirsten Acuna calling it, “one of the coolest plot reveals we’ve seen in a long time”. Coming March 10
  • Scream VI was shown during the pre-game show. The film stars Jenna Ortega, Hayden Panettiere and Courteney Cox. Coming March 10
  • Highly anticipated Cocaine Bear was the final trailer shown during the pre-game. Starring Keri Russell, O’Shea Jackson Jr., Alden Ehrenreich, Jesse Tyler Ferguson and Ray Liotta. Coming in less than two weeks on February 24
  • Transformers: The Rise of Beasts trailer was shown after the National Anthem ahead of kickoff. The spot featured a promotional crossover with Porsche; they were showing off the Porsche 911 Carrera RS 3.8. Starring Anthony Ramos, Michelle Yeoh, Ron Perlman and Pete Davidson. Coming June 9
  • Guardians of the Galaxy Vol. 3 was promoted during the big game with a trailer after the coin toss ahead of kickoff. The trailer featured new plot details you can view here.
  • Fast X released an extra scene that hadn’t been released in the trailer yet. It was also announced that the final installment of the Fast and Furious franchise will be split into two films with Fast X leading the way on May 19 .
  • Indiana Jones and the Dial of Destiny received a new trailer during the game which you can view here. Starring Harrison Ford. Coming June 30.
  • The Flash, coming June 16, will feature classic DC characters including Michael Keaton’s Batman, Ben Affleck will also be featured as Batman and Sasha Calle as Batgirl. This is a nod to how the DC Universe film slate will look towards future James Gunn films.
  • Dungeons and Dragons: Honor Among Thieves trailer was promoted during the game. Starring Chris Pine, Regé-Jean Paul, Sophia Lillis, Justice Smith and Hugh Grant. Coming March 31
  • Creed III, coming in a few short weeks on March 3, received a spot in the lineup right before Rihanna’s halftime performance. Starring Michael B. Jordan and Jonathan Majors.
  • Amazon Original Film Air: Courting A Legend was released. The film is the first from Amazon that will have a wide theatrical release. Starring Ben Affleck. Coming April 5
  • The trailer for Strays was also released, showing more plot details into the team of dogs who come together to get revenge on their former owner. Starring Will Ferrell, Jamie Foxx, Isla Fisher and Will Forte. Coming June 9


Outside of the Super Bowl there was a recent trailer drop for Paint, Owen Wilson’s depiction of Bob Ross. The film hits theaters on April 7. Estimated opening $1M


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